Prep Guide for your Branding Session

This session is more than just photos, it’s about capturing the energy, personality, and professionalism behind your business. Whether you’re refreshing your website, launching something new, or finally showing up consistently online, these images will help you connect with your audience in a powerful, authentic way.


This guide will walk you through everything you need to feel confident and prepared from wardrobe tips to prop ideas to mindset shifts. The more intentional we are going in, the more aligned and impactful your photos will be.


You don’t need to know how to pose. You don’t need to be “naturally photogenic.”

That’s my job. I’ll guide you every step of the way.


Let’s create images that feel like you and your brand!

WHAT TO EXPECT:

Please arrive 10 minutes before your scheduled time. I want to ensure you get the most out of these sessions and every minute matters.


Please remember that there is a maximum of three outfit changes in order to ensure enough time to capture all the shots we need in each outfit.


WHAT TO WEAR:

General Guidelines

  • Solid colors > busy patterns
  • Neutrals + 1–2 brand colors
  • Well-fitted, wrinkle-free clothing
  • Avoid neon or large logos

Bring:

  • 2–4 outfit options (depending on session length)
  • Layers (blazer, jacket, cardigan)
  • Clean shoes
  • Simple accessories
  • Lint roller

Pro Tip:

Try everything on beforehand and sit, stand, and move in it.


GROOMING TIPS:

  • Slightly more polished than everyday
  • Matte makeup reduces shine
  • Neutral nails
  • Avoid last-minute haircuts (schedule 5–7 days prior)


PROP IDEAS THAT ELEVATE YOUR BRAND:

  • Laptop / Tablet / Phone
  • Notebook / planner
  • Product samples
  • Packaging
  • Tools of trade (camera, sketchbook, microphone, etc.)
  • Branded materials


Day-Of Checklist

  • Outfits packed
  • Props packed
  • Water/snack
  • Touch-up kit
  • Positive mindset ✨


TURNAROUND TIME.

When will you get your pics? Your edited images will be returned within 4 weeks. I will communicate if it's taking me longer, but that's only if it's "busy season" (fall & holidays) or I've had extenuating circumstances. Trust me, I know you want your gallery. But I also take my time with editing. I frequently give myself a break through the editing process so I can look at your gallery with fresh eyes and make changes if needed. Each gallery consumes me until it's complete, I promise you that.


Please reach out with any questions you have along the way. It's my goal for both of us to feel comfortable and prepared, and get the best use of our time together. You can reach me by email at tsteffenphotos@gmail.com, or my cell: (845) 269-0440.


I look forward to photographing your branding session! - Theresa